The Mashy Blog

4 Reasons to Use Google Analytics in Your Website

Making business decisions with data is crucial. If sales and marketing professionals collect bad data, it will only lead to a bad result. Garbage in. Garbage out. Since Google Analytics launched their service in November 2005, it has set itself apart as the standard...

Why Longer Content Converts Better

It's no secret that longer content has value. Lengthier-than-average blog posts (and, for the sake of clarity, when we say "long" we're talking in the region of 1000–1500 words) are known to achieve more social shares, to gain more backlinks and to lead to a...

Automate Your Marketing and Watch Your Business Go Light Speed

In a fast-paced world that seems to reinvent itself at whim, each new day requires agility and the ability to act and react to a dynamic marketplace. If your company isn't able to keep up with such a frenetic pace, your message will be lost among the chatter of modern...

The Link Between Content Marketing and Big Data

The number of brands utilizing content marketing will be higher than ever this year. How can your brand leverage content marketing to move ahead of the competition? Big data is the answer, and you probably already have access to all of the data you need. Customer Data...

4 Underrated Content Strategies for Business Blogs

Businesses know the importance of a blog, but when it comes to developing and implementing a strategy, many fall short. There is a common "build it and they will come" misconception that leads some businesses astray — this is the assumption that all you need to do is...

Inbound Marketing Strategy 101

As content marketing becomes more and more critical to the success of any business, traditional marketing plans that rely solely on paid media and sales calls to drive growth aren't enough. The most successful brands are balancing those strategies with thoughtful...

Tips for Developing Better Buyer Personas

Buyer personas are a key element in making sure that your inbound marketing strategies are working. Basically, they represent fictional and generalized versions of your target customers. They help your marketing, sales and customer service staff understand how to...

4 Ways To Generate Blog Topic Ideas

For many businesses, creating a content calendar is a major priority. Content is the ideal way to inform potential customers and get an SEO boost in Google's search engine results. However, not all industries are created equal, and finding a never-ending source of...

How to Leverage Content Curation to Boost SEO

If you’ve heard it once, you’ve heard it a thousand times: Content is king. If you’re a marketer, you probably feel more than a little burnt out trying to create new and exciting content to capture the top spots on Google’s search results. Relax! Not everything has to...

3 Reasons Why You’re Not Generating Online Leads

Your company website is often the perfect medium to capture brand new leads as well as give your existing customers and leads extra value. So why aren't you getting many leads via your website? One of these reasons could be the culprit. You Don't Have Anything to...

Gated Content: Lead Generation vs. SEO

When you've got something to sell, you need leads. Before you can begin marketing to those prized souls, though, you need to find them — and they need to find you. There's a delicate balance to strike between lead generation and search engine optimization (SEO) when...

B2B Marketing Hacks: 5 Smart Ways to Leverage Existing Content

News flash: B2B marketing is hard. When you're in a business where a successful conversion rate for your industry can be as low as two percent, you need all the help you can get. So don't reinvent the wheel! If you have a piece of content that is really working, use...

3 Reasons Why Good Writing Is More Important Than Keywords

You know that content marketing is a key component of your business' success and that people need to be able to find your posts if they're going to be able to find you. Keywords used to be king, but when you're starting a blog for your business, remember that...

The Critical Connection Between SEO and Lead Generation

The obvious goal of search-engine optimization, or "SEO," is to use rich content and relevant keywords to draw search traffic to your website, blog or other platform. Usually this avenue is an indirect pathway to building out your client base. Potential customers,...

5 Reasons to Promote Tweets

About 6,000 tweets are sent every second, so it's easy for yours get lost in the forest. Before abandoning your Twitter account, try promoting a tweet to a target audience to expand your network and reach people you wouldn't find anywhere else. Setting up a campaign...